Commercial Cleaning Company: How to Start and Market Your New Business

So, you have decided to start a commercial cleaning company. But, how do you let people know about it? How do you get customers? When you are first starting out, you are likely doing most of the work yourself. Getting new customers can be like another full time job on top of providing janitorial cleaning service.

The best way to solve this is to stop killing yourself trying to go out and get customers. Use the resources available to you to get the customers to come to you! I know you are probably thinking that you know nothing about marketing and such so it will be hard for you. That’s simply not true, in today’s world anyone can market their small business.

Make sure that you are listed in the Yellow Pages. Many people use these to find whatever business they are looking for. It may be worth it to spend a little extra money and get yourself listed under all the different services you offer, for example listing separate in floor cleaning, commercial cleaning company and commercial maintenance services.

Having a web presence is very helpful to finding new leads looking for a commercial cleaning company. Having a website, blog ,or twitter will give you more exposure and make you easier to contact. Just because you will be a local business does not mean that you cannot utilize the Internet for your benefit.

Try to get your janitorial services company to be listed in google and yahoo for when someone searches for ‘commercial janitorial services’ and your town’s name. This means that when a business is searching online for a commercial cleaning company like yours, they will find you right at the top! Now, that’s a great way to get leads without even looking for them.

Try a TV commercial! Oh, again you think too expensive, how could I do that? Well, ti is actually quite easy and inexpensive if you use Google’s new TV ads service. You will be able to place your ad on cable TV channels only in your local area. This way you are only spending your money to get to your local area.

Take out an ad in a Trade magazine. Say you are cleaning mostly Dentist’s offices. Find out what Trade magazines there are out there for Dentist’s. These are magazines which the Dentist gets for free, so your local Dentists are likely to get it. Take out an ad in this magazine and make sure you mention that you specialize in ‘Dental office cleaning services’.

Now you have several ways to begin getting your customers to seek your commercial cleaning company out instead of vice versa. Once you have this happening, you will be surprised how much more you can get done in your business when you are not constantly soliciting for more business. Good luck with your commercial cleaning business!